This month in the Estes-Simmons
newsletter, we will meet yet another integral member of the Estes-Simmons
staff. We will talk to those wacky Silver dealers and find out how things
went in Miami, at the convention center, and Miami Beach shows. Michael
Smith will be our international correspondent, and discuss some of the latest
trends in the Silver market overseas in England, and how things are different
then here in the States. As usual we will also learn some terms that relate
to this month feature employee.
Plate Master
Lets get started with the Featured Employee section. This month we will
meet the man in charge of all the plating that comes to Estes-Simmons, Ron
Goldson. Ron has been the head of our plating department for 13 years, and
has experience in this field for over 30 years! Originally from Jamaica,
Ron moved to the U.S. in 1979.
After
an item has been stripped to its base metal, and any necessary repairs
have been made, the replating process begins. The most important aspect
of the plating process, like all other facets of the restoration process,
is the preparation. Before anything can be plated, it must go through
an elaborate cleaning process. First the item is degreased in a tank of
hot water and industrial grade soap. This breaks down and loosens up substances
on the piece such as left over buffing compound, wax, etc… Next,
the item is electro cleaned. This is a process very similar to the degreasing,
except in addition to the hot soap, an electrical charge is sent through
the piece to activate the ions so the next coat will stick to the base
metal. After
the electro cleaning, the piece is rinsed in clean water, and then dipped
in a mild acid to neutralize any left over soap. Once neutralized, it
is rinsed again, then a primer coating, usually copper is applied. Once
the primer bonds to the metal, it is rinsed one last time and ready to
move to the final coat of plating, whether it be gold, silver, nickel,
etc…
Electro plating can be broken down into four key terms. You have the Rectifier,
which is the power source. The Rectifier sends an electrical current to
the Anode, which causes a transfer of ions through the Plating solution,
and the final deposit of the metallic coating on to the Cathode. The Anode
is the source of metal, and the Cathode is the object being plated.
Q: What do you like most about your job?
A: The Challenge to do the impossible with odd shape and size jobs.
Q: After 30 years of plating, is there any particular finish, or area
within plating that still challenges your expertise?
A: Plating on Plastic
Q: What is the most dangerous aspect of your day to day routine here
at Estes?
A: A chemical spill form a ruptured tank
Q:
Is there any other department or area at Estes-Simmons that interests
you?
A: The Repair Department
Q: Whom do you admire most?
A: My Wife
Q: Who is your favorite musical artist?
A: Lionel Ritchie
Q: Finally, when it comes to chicken, curry or jerk?
A: Jerk, It separates the men from the boys.
Sharing the
Knowledge
The Miami shows have come and gone, and our expert panel of dealers have
agreed to share their thoughts, both good and bad, with us to see what happened
in Miami this January. Frank Hesselsohn of Britannia, Vi Walker of Vi Walker
Silver, Bob Reutershan, and Estes-Simmons’ own Mark Antebi.
How were the Miami shows this year different than those in the past?
MA: The shows were well attended. The Miami Beach show moved their
opening day to Thursday, which, in my opinion, hurt the energy of the
crowd that was used to coming on Friday.
Did you notice any particular trends or pattern that were selling
more than others?
VW: The main trend change all year is increased interest in great
flat silver and less interest in great hollowware.
MA: Most categories were the same as in the past. Holloware was
up for us. Flatware is a function of desired patterns, so we were off
a little.
Which show do you prefer, The Beach or the Airport? Why?
BR: I prefer buying at the Beach, just because there are such a
huge number of exhibitors from whom to buy. The Beach sure is a more tiring
show, given its size.
FH: The shows were OK, the beach was poorer of the two.
VW: My Miami National Show continues to be better and the Beach
is more and more depressing and less successful financially. At Miami
National, a broader range of silver sells and a more diverse group of
customers. At the Beach the number of people who buy silver for their
own personal use has declined dramatically. It is even more of a wholesale
show than it used to be.
MA: The Airport. Because it is the first show, therefore more excitement
and more aggressive buying from beginning to end.
Do you find more success at larger “International” shows
such as the Beach, or smaller more local shows closer to your hometown?
(picture MiamiBeachLogo)
BR: I probably buy more in volume at the big shows, but find better
deals at the smaller ones.
FH: The large shows are better because you can buy at them. I hardly
think shows are enough to make a living these days in fact I would hate
to be starting out fresh in business without experience and a good reputation.
Its hardly a business for a beginner.
VW: We do better at shows where "regular people" and
serious collectors shop. We have a lot of trouble selling in the international
arenas where the whole emphasis is, "How little can I pay for the
very best pieces?" This does not apply to sales to fellow floor dealers
who are happy to pay a fair dealer price. We have no problem with these
friends at all.
MA: We do better at the larger shows. The smaller shows are good
in some areas but not across the board like the larger ones.
Were you able to buy well at the shows this year?
BR: I was happy with the buying this year. I think my partner and
I spent more than we did last year, and if you don't buy it, you certainly
can't sell it.
FH: I always manage to buy well at the shows because I am a raving
lunatic
VW: We bought less in Florida this year but were very happy with
the purchases we made. Some were very high-end and others were "gifts"
for our shop.
MA: The buying was O.K. but nothing very special.
Across the
Pond
This month I was able to speak with good friend and Silver Dealer Michael
Smith who has been in London for the past several months. Our overseas correspondent
will shed some light on some of the differences / similarities in the Silver
market in the United Kingdom, and the United States.
How is the Economy in the U.K.?
MS: The economy is healthy, people live well, there does not appear
to be any / much poverty. The English live fairly frugal lives, not much
extravagance here. No collectors of repousse, southern silver or Martele.
Just piggy banks.
How are the antique shows in the U.K. different than here in the states?
MS: Shows are well attended. Though there is not such a wide range
of merchandise, and not much business. People love to look and coo.
What is selling in the U.K.?
MS: Good English / Irish / Scottish antiques. Foreign stuff is
left for the foreigners
Are you able to buy good American merchandise, or is it primarily
Continental and English?
MS: I have bought and have seen some very, very good American antiques
here. Generally, the English ignore the good American antiques. They will
buy the cheaper stuff to sell to the Continentals.
Has the dollar valuation hurt?
MS: The low Dollar has hurt the business here. That and the Terror
Alerts have kept the US buyers to a minimum.
Are you buying or selling flatware, or is it mostly hollowware?
MS: 50-50. I don’t distinguish, can’t afford to, anything
with a profit.
How are the ladies treating you?
MS: They treat me like a Foreigner. Get back where you came from.
The Newbie
Finally,
we are pleased to introduce you to the newest member of the Estes-Simmons
team, Lotte Martele’ Simmons. Lotte, originally from north Georgia,
moved to Atlanta 4 weeks ago, and in no time became a vital part of the
Estes Simmons Family. Lotte has 0 years of experience in the plating industry,
and 0 years of experience in sales. She does not have a college degree,
and never attended high school. To be honest, Lotte brings nothing to
the table, but gives 110% every day.
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